MEET THE FOUNDERS

Rob Getsy has deep expertise in media mix modeling, demand generation, direct response marketing, and affiliate partnerships. He previously served as the Vice President of Marketing for Kajeet and was responsible for demand generation (including SEM, SEO, Affiliate, Display, Mobile, LPO, and Email) at K12. He has also consulted with companies including Rosetta Stone, United Health Group, Light Wave Dental Management, and Frontpoint Security. Rob holds a BS in Computer Information Systems and an MBA from Bentley University.

Kevin Whelan brings over 20 years of experience and understanding of the digital marketing ecosystem, having worked with companies including Spotify, Discovery Communications, Scripps Networks, NY Times, NBC Universal, A&E Networks, and WebMD. He also served as Chief Operating Officer of HealthPlus Management, a private-equity backed physician practice management company, and held management positions at both Accenture and Business Engine Software. Kevin holds a BS in Industrial Engineering from Lehigh University and an MBA from Northwestern University’s Kellogg School of Management.