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MARKETING EXECUTION
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Once the growth strategy has been defined, Markalon works closely with client teams to execute the specific activities required to support the strategy. Depending on client needs, the Markalon team will be involved with initiatives related to demand generation, conversion rate optimization, website management, search engine optimization, and social media execution. Examples of these activities are detailed below.
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DEMAND GENERATION
Pay-per-click (PPC) advertising on Google & Bing
Social Media Advertising on Facebook, Instagram, LinkedIn, and YouTube
Display/video ads through programmatic ad exchanges
Email marketing
Out-of-home digital
Other digital advertising platforms
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CONVERSION RATE OPTIMIZATION
Personalization techniques to deliver the right content to the right user at the right time
Landing Page Optimization to A/B test pages on your website
Lead Nurture Processes to ensure leads are contacted in a timely manner with an effective drip campaign
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SEARCH ENGINE OPTIMIZATION (SEO)
Technical & Content Audits
Keyword Strategy
Content Development
Link Execution
Google My Business (GMB) Optimization
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WEBSITE MANAGEMENT
Deliver a comprehensive website experience for prospects as part of their customer journey:
Website Design
Website Build & Test
Website Support
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SOCIAL MEDIA EXECUTION
Grow your brand presence on social media sites to increase your visibility:
Content curation for organic posts
Content scheduling & posting
Analytics on social media performance
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