Blogs
Boost Your Website Traffic: Proven SEO Techniques from Markalon
In today’s digital world, companies in every industry face the challenge of crafting a marketing strategy and portfolio of activities that boost their visibility and provide a high return on investment.
Thrive Locally: Leveraging Entities to Elevate Your Business and Dominate Google Local Search Rankings
In the ever-evolving landscape of digital marketing, local businesses are constantly seeking ways to stand out in the crowded online marketplace. Gone are the days...
Data Lag Attribution: The Hidden Challenge in Measuring Advertising Campaign Performance
As digital marketers, we’re constantly striving to maximize the impact of our paid advertising efforts. Whether running campaigns on Google Ads, Microsoft Advertising, or any...
The Future of Influencer Marketing: New Trends and Strategies
In recent years, influencer marketing has become an integral part of digital marketing strategies for businesses of all sizes. As social media platforms continue to...
Video Marketing Platforms: Dominating Consumer Spend in 2024
In the fast-paced world of digital marketing, staying ahead of trends isn’t just an advantage—it’s a necessity. As we look ahead to the final third...
The Role of Machine Learning in Modern Marketing Mix Modeling
In the ever-evolving landscape of marketing, data has become the new currency. With the proliferation of digital channels and the vast amount of customer data...
The Growing Importance of Omnichannel Marketing in the Digital Age
In today’s fast-paced digital landscape, businesses are grappling with the challenge of reaching and engaging customers across multiple touch points. Gone are the days when...
The Rise of Voice Search: Transforming Search and Advertising
The digital world is rapidly evolving, with voice search emerging as a game-changer. The adoption of virtual assistants like Siri, Alexa, and Google Assistant has...