Marketing Funnel vs. Sales Funnel: What’s the Difference?
A marketing funnel and a sales funnel are two important tools used by businesses to understand and influence their customers' buying journey. While both funnels help businesses visualize the steps a customer takes when considering and making a purchase, they have...
The Role of Social Media in Lead Gen
Social media has become an increasingly important tool for businesses looking to generate leads and acquire new customers. With billions of users on platforms like Facebook, Instagram, and LinkedIn,...
Social Media Strategy Can’t Be All About Leads and Sales
Yes, in an ideal world our activity on LinkedIn, Facebook, TikTok, Pinterest, and other social media sites would result in a plethora of quality sales leads into our organizations, leading to an exciting set of new customers. Unfortunately, too many companies focus...
How to Use Third Party Data to Optimize Your Marketing Spend
The marketing world is so big that it usually overwhelms marketers. But there are ways to understand how effective strategies work, such as using data to reach your target audience. For instance, advertising with Google allows you to target specific people based on...
What Is E-A-T And Does It Really Matter in SEO?
E.A.T. “Expertise, Authoritativeness, Trustworthiness.” If you manage the SEO of a website that does any business with Google, you will undoubtedly know of this acronym. The acronym is used as an unofficial guideline for defining quality content for search engines....
2022 Web Design Trends You Need to Know Right Now
Having a unique and exciting website can help attract larger and more diverse audiences, which is essential to gain more leads. This is why having a good design for your website matters. There are many web design trends for 2022 that you can use as your guide to...
How does COVID-19 impact the Marketing Mix for Small and Medium-size Businesses? [Click here to read more]
COVID-19 is impacting customer demand one way or another in virtually every industry, which makes this a critical time to reassess your marketing mix and make necessary adjustments to your media spend. This should include an assessment of three areas related to media...