Reed Golomb

The Shift from Single Keywords to Topical Authority in Search Marketing

Keyword Research, Search Engine Optimization, SEO / By

For years, the conventional wisdom in search engine optimization was to carefully select a handful of specific keywords and optimize individual pages to rank for those terms. With search engines at the time focused more on matching queries to pages with those literal words and phrases, this hyper-focused keyword targeting made sense. However, user behavior …

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Creating Engaging Ads on LinkedIn: Advanced Strategies to Stand Out

Copy Creation, LinkedIn, SEM / By

With over 800 million members in more than 200 countries, LinkedIn has become an indispensable platform for B2B marketers and advertisers. However, with so much competition on the platform, creating ads that truly engage your target audience can be a challenge. While following the basics of LinkedIn advertising is important, it’s the unique and advanced …

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Maximizing Your Ad Performance with Google Ads PMax Campaigns

Artificial Intelligence, Copy Creation, Keyword Research, Marketing Mix, Paid Advertising, SEM / By

In the ever-evolving world of digital advertising, Google Ads remains one of the most powerful and widely-used platforms for businesses of all sizes. With its diverse range of ad formats and targeting options, Google Ads offers a wealth of opportunities to reach potential customers and drive conversions. Among the platform’s many advertising solutions, PMax campaigns …

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Utilizing Google LSA Ads as Part of Your Marketing Strategy

Marketing Mix, Paid Advertising / By

In today’s fast-paced digital landscape, businesses are constantly seeking innovative ways to cut through the noise and reach their target audience effectively. One powerful tool that has gained significant traction in recent years is Google Local Services Ads (LSA). This game-changing advertising solution offers a unique opportunity for businesses to amplify their online presence, attract …

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Are You Underutilizing AI for Marketing Growth in 2024?

Artificial Intelligence / By

In the rapidly evolving landscape of marketing, artificial intelligence (AI) has emerged as a game-changing force, offering unprecedented opportunities for businesses to streamline processes, enhance customer experiences, and drive strategic decision-making. However, despite the vast potential of AI, many organizations have yet to fully embrace its capabilities, often limiting its application to basic tasks and …

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How to Effectively Market Your Business Via Email

Email Marketing / By

Email marketing provides one of the most cost-effective ways for businesses to build relationships with customers, promote products and services, and drive sales. This comprehensive guide will explore the core benefits of email marketing and actionable steps for creating high-converting email campaigns. Forging Meaningful Connections A major advantage of email marketing is the ability to …

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Mobile SEO: Optimizing for the Growing Mobile Audience

SEO, Web Design / By

Mobile internet usage has been growing rapidly over the past decade. Today, more than 60% of all web traffic comes from mobile devices like smartphones and tablets. This massive shift towards mobile presents both challenges and opportunities for businesses looking to reach customers online. In order to stay competitive, it’s now crucial to optimize your …

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