Marketing Mix

Using Google Analytics 4 to Take Your SEO Strategy to the Next Level

Marketing Mix, Reporting, SEO / By

With Universal Analytics now sunset, many businesses are navigating the transition to Google’s new analytics platform, GA4. While the switch comes with challenges, GA4 also provides valuable new opportunities to gain insights into your SEO performance. Implementing Google Analytics 4 should play an integral role in any comprehensive organic search strategy. When configured properly, GA4 …

Using Google Analytics 4 to Take Your SEO Strategy to the Next Level Read More »

Social Media Strategy Can’t Be All About Leads and Sales

Marketing Mix / By

Yes, in an ideal world our activity on LinkedIn, Facebook, TikTok, Pinterest, and other social media sites would result in a plethora of quality sales leads into our organizations, leading to an exciting set of new customers. Unfortunately, too many companies focus only on lead gen from social media, then become frustrated when the leads …

Social Media Strategy Can’t Be All About Leads and Sales Read More »

How to Use Third Party Data to Optimize Your Marketing Spend

Marketing Mix, Paid Advertising / By

The marketing world is so big that it usually overwhelms marketers. But there are ways to understand how effective strategies work, such as using data to reach your target audience. For instance, advertising with Google allows you to target specific people based on their interests and demographics. You can choose to charge them for clicks, …

How to Use Third Party Data to Optimize Your Marketing Spend Read More »

Contact
Contact