by Raleigh Hampson | Jan 1, 2023 | Marketing Mix
Social media has become an increasingly important tool for businesses looking to generate leads and acquire new customers. With billions of users on platforms like Facebook, Instagram, and LinkedIn,...
by Raleigh Hampson | Jun 7, 2022 | Marketing Mix, Uncategorized
Yes, in an ideal world our activity on LinkedIn, Facebook, TikTok, Pinterest, and other social media sites would result in a plethora of quality sales leads into our organizations, leading to an exciting set of new customers. Unfortunately, too many companies focus...
by Raleigh Hampson | May 5, 2022 | Marketing Mix
The marketing world is so big that it usually overwhelms marketers. But there are ways to understand how effective strategies work, such as using data to reach your target audience. For instance, advertising with Google allows you to target specific people based on...
by Kevin Whelan | Apr 10, 2020 | Marketing Mix
COVID-19 is impacting customer demand one way or another in virtually every industry, which makes this a critical time to reassess your marketing mix and make necessary adjustments to your media spend. This should include an assessment of three areas related to media...
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