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The Role of Social Media in Lead Gen

by Raleigh Hampson | Jan 1, 2023 | Marketing Mix

                    Social media has become an increasingly important tool for businesses looking to generate leads and acquire new customers. With billions of users on platforms like Facebook, Instagram, and LinkedIn,...

Social Media Strategy Can’t Be All About Leads and Sales

by Raleigh Hampson | Jun 7, 2022 | Marketing Mix, Uncategorized

Yes, in an ideal world our activity on LinkedIn, Facebook, TikTok, Pinterest, and other social media sites would result in a plethora of quality sales leads into our organizations, leading to an exciting set of new customers. Unfortunately, too many companies focus...

How to Use Third Party Data to Optimize Your Marketing Spend

by Raleigh Hampson | May 5, 2022 | Marketing Mix

The marketing world is so big that it usually overwhelms marketers. But there are ways to understand how effective strategies work, such as using data to reach your target audience. For instance, advertising with Google allows you to target specific people based on...

How does COVID-19 impact the Marketing Mix for Small and Medium-size Businesses? [Click here to read more]

by Kevin Whelan | Apr 10, 2020 | Marketing Mix

COVID-19 is impacting customer demand one way or another in virtually every industry, which makes this a critical time to reassess your marketing mix and make necessary adjustments to your media spend. This should include an assessment of three areas related to media...

Recent Posts

  • Marketing Funnel vs. Sales Funnel: What’s the Difference?
  • The Role of Social Media in Lead Gen
  • Social Media Strategy Can’t Be All About Leads and Sales
  • How to Use Third Party Data to Optimize Your Marketing Spend
  • What Is E-A-T And Does It Really Matter in SEO?

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