Kevin Whelan

How to Create Landing Pages that Convert

Creating an effective landing page is crucial for driving conversions and getting results from your marketing campaigns. Your landing page is often the first interaction visitors have with your brand, so you need to make a great first impression. Follow these tips to create high-converting landing pages that will turn your website traffic into leads …

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Keyword Research Techniques for Effective SEM and SEO Campaigns

As a marketing agency, boosting your clients’ online visibility is essential for driving qualified leads and ultimately increasing revenue. One of the critical components of a successful search engine marketing (SEM) and search engine optimization (SEO) strategy is keyword research. In this blog post, we’ll explain the importance of keyword research and offer up some …

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How to Use Third Party Data to Optimize Your Marketing Spend

The marketing world is so big that it usually overwhelms marketers. But there are ways to understand how effective strategies work, such as using data to reach your target audience. For instance, advertising with Google allows you to target specific people based on their interests and demographics. You can choose to charge them for clicks, …

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