SEO

The Shift from Single Keywords to Topical Authority in Search Marketing

Keyword Research, Search Engine Optimization, SEO / By

For years, the conventional wisdom in search engine optimization was to carefully select a handful of specific keywords and optimize individual pages to rank for those terms. With search engines at the time focused more on matching queries to pages with those literal words and phrases, this hyper-focused keyword targeting made sense. However, user behavior …

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Entity Optimization 101: Mastering Google Post Helpful Content Update

Copy Creation, Keyword Research, Marketing Mix, SEO / By

As search engine algorithms evolve, they are placing an increased emphasis on in-depth expertise around topics that satisfy user intent over merely targeting high volumes of keywords. This shift toward rewarding fully developed subject matter aligns with Google’s latest “helpful content update” (HCU) and entity optimization on websites and pages. The helpfulness of the content …

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Crafting High-Converting Ad Copy

Copy Creation, Keyword Research, Link Building, Search Engine Optimization, SEO / By

Effective ad copy is essential for driving clicks, conversions, and ROI from both search and social campaigns. However, writing compelling ad creative is both an art and science. This article will explore expert strategies and techniques for optimizing your PPC and social ad messaging to boost performance. Follow these best practices to create high-converting ad …

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Using Google Analytics 4 to Take Your SEO Strategy to the Next Level

Marketing Mix, Reporting, SEO / By

With Universal Analytics now sunset, many businesses are navigating the transition to Google’s new analytics platform, GA4. While the switch comes with challenges, GA4 also provides valuable new opportunities to gain insights into your SEO performance. Implementing Google Analytics 4 should play an integral role in any comprehensive organic search strategy. When configured properly, GA4 …

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Mobile SEO: Optimizing for the Growing Mobile Audience

SEO, Web Design / By

Mobile internet usage has been growing rapidly over the past decade. Today, more than 60% of all web traffic comes from mobile devices like smartphones and tablets. This massive shift towards mobile presents both challenges and opportunities for businesses looking to reach customers online. In order to stay competitive, it’s now crucial to optimize your …

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