SERVICES

We are a full-service marketing agency

In today’s digital world, companies in every industry face the challenge of crafting a marketing strategy and portfolio of activities that boost their visibility and provide a high return on investment.

STRATEGY & CAMPAIGN EXECUTION

The foundation is built with strategy and execution

Growth Strategy

Growth strategy—helping companies grow and scale their business quickly and effectively—is at the core of what Markalon does. Without a growth strategy, a business may struggle to adapt to changing market conditions, or may find it difficult to identify new expansion opportunities. Markalon works with clients to develop a plan to increase revenue and market share. In addition, a solid growth strategy helps our clients stay competitive and achieve their growth goals..

Media Mix

To effectively engage your target audience, it's important to employ a variety of marketing channels and tools, from traditional to social media, email, and search engine marketing. Markalon helps you identify and implement the right mix of media to tailor your marketing efforts to your target audience and boost your brand awareness and sales. The right media mix also helps you track and measure the effectiveness of your marketing efforts so you can tweak your resource allocation for maximum impact.

CREATIVE & WEB

Customers are engaged with compelling content

Content Strategy & Creation

Marketing relies on content. You need a strategy to create and publish content that will engage and inform your audience and help you achieve your business goals. Content covers both copy and design in a way that conveys your messaging and information effectively to your target audience and the search engines. Markalon works with you to identify and implement a content strategy that drives eyeballs, clicks, and leads. We have the deep expertise to help you plan, create, and share content, and to analyze the data to see what content is working and what can be tweaked to deliver better results.

Creative Ideation & Design

Creatives play a crucial role in marketing by capturing attention, fostering brand differentiation, and driving consumer engagement. In a crowded marketplace, innovative ideas and visually appealing designs can break through the noise, leaving a lasting impact on the target audience. Effective ideation sparks fresh concepts that resonate with customers, leading to memorable campaigns and increased brand awareness. Well-executed design elevates a brand's visual identity, conveying its personality and values. Markalon works closely with clients to craft these compelling narratives and build meaningful connections with their prospective customers.

Website Development

It's no secret that a strong website is the foundation for any company seeking to significantly grow their business. Without a well-developed, high-performing site, other marketing efforts may stall once users find their way to your URL. A website is more than just a digital storefront; it is a virtual representation of your brand and serves as the foundation for all of your digital marketing efforts. It's also a powerful tool for lead generation and customer conversion. Markalon works with you to design a website that will attract and retain visitors, provide valuable information and resources, and ultimately increase your revenue and bottom line.

ANALYTICS + REPORTING

The engine is optimized with automation and data insights

CRM & Marketing Automation

The most successful businesses have a customer relationship management (CRM) strategy to optimize their interactions with their customers. CRM gives you a better understanding of your customers, allowing you to improve your customer service and boost leads and conversions. Marketing automation is a combination of technology and process that allows you to nurture leads from first click through the entire customer journey. Going hand in hand with CRM, marketing automation streamlines your marketing strategies across multiple channels. Using tools like Salesforce, Hubspot, Pardot, Constant Contact, and more, Markalon works with our clients to put these critical strategies into place in a way that works for their specific business goals, so they can focus on the day-to-day work of running their company.

Reporting and Analytics

A core tenant of Markalon's approach is to provide analytics that enable clients to make data-driven decisions vs. gut feel. This starts with determining the optimal mix of marketing spend based on which paid channels are performing best based on key performance indicators (e.g., cost per lead, cost per acquisition). Once we are in execution mode we rely strongly on our analytics to continually optimize campaigns with improved bidding strategies, audience targeting, day-parting, geo targeting, and more. In addition to paid execution, SEO strategy is anchored around keyword rankings, competitor positioning, volume, and level of difficulty. These core metrics drive our prioritization for content creation, on-page optimization, link-building, and more. The data is our guide!

WORK WITH US

Ready to Get Started?

We look forward to discussing the opportunities that lie ahead to fuel the growth of your business.