Raleigh Hampson

Boost Your Business’ Paid Presence with Google’s Local Services Ads

Paid Advertising / By

  In today’s digital age, local businesses face intense competition for online visibility. Google’s Local Services Ads (LSAs) provide a powerful tool to enhance your business presence and attract local customers. This article will guide you through the process of effectively utilizing Local Services Ads to maximize your business’s reach and generate valuable leads. Understanding …

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Marketing Funnel vs. Sales Funnel: What’s the Difference?

Sales Funnel / By

A marketing funnel and a sales funnel are two important tools used by businesses to understand and influence their customers’ buying journey. While both funnels help businesses visualize the steps a customer takes when considering and making a purchase, they have different purposes and focus on different aspects of the customer journey. The marketing funnel …

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What Is E-A-T And Does It Really Matter in SEO?

Search Engine Optimization / By

E.A.T. “Expertise, Authoritativeness, Trustworthiness.” If you manage the SEO of a website that does any business with Google, you will undoubtedly know of this acronym. The acronym is used as an unofficial guideline for defining quality content for search engines. Expertise – is the creator of the main content (MC) an expert on the subject? …

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