by Raleigh Hampson | Feb 1, 2023 | Uncategorized
A marketing funnel and a sales funnel are two important tools used by businesses to understand and influence their customers’ buying journey. While both funnels help businesses visualize the steps a customer takes when considering and making a purchase, they...
by Raleigh Hampson | Jan 1, 2023 | Marketing Mix
Social media has become an increasingly important tool for businesses looking to generate leads and acquire new customers. With billions of users on platforms like Facebook, Instagram, and LinkedIn,...
by Raleigh Hampson | Jun 7, 2022 | Marketing Mix, Uncategorized
Yes, in an ideal world our activity on LinkedIn, Facebook, TikTok, Pinterest, and other social media sites would result in a plethora of quality sales leads into our organizations, leading to an exciting set of new customers. Unfortunately, too many companies focus...
by Raleigh Hampson | May 5, 2022 | Marketing Mix
The marketing world is so big that it usually overwhelms marketers. But there are ways to understand how effective strategies work, such as using data to reach your target audience. For instance, advertising with Google allows you to target specific people based on...
by Raleigh Hampson | Apr 4, 2022 | Search Engine Optimization
E.A.T. “Expertise, Authoritativeness, Trustworthiness.” If you manage the SEO of a website that does any business with Google, you will undoubtedly know of this acronym. The acronym is used as an unofficial guideline for defining quality content for search engines....
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