Art L.

Entity Optimization 101: Mastering Google Post Helpful Content Update

Copy Creation, Keyword Research, Marketing Mix, SEO / By

As search engine algorithms evolve, they are placing an increased emphasis on in-depth expertise around topics that satisfy user intent over merely targeting high volumes of keywords. This shift toward rewarding fully developed subject matter aligns with Google’s latest “helpful content update” (HCU) and entity optimization on websites and pages. The helpfulness of the content …

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Using Google Analytics 4 to Take Your SEO Strategy to the Next Level

Marketing Mix, Reporting, SEO / By

With Universal Analytics now sunset, many businesses are navigating the transition to Google’s new analytics platform, GA4. While the switch comes with challenges, GA4 also provides valuable new opportunities to gain insights into your SEO performance. Implementing Google Analytics 4 should play an integral role in any comprehensive organic search strategy. When configured properly, GA4 …

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