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Data Lag Attribution: The Hidden Challenge in Measuring Advertising Campaign Performance

Paid Advertising, Reporting / By

As digital marketers, we’re constantly striving to maximize the impact of our paid advertising efforts. Whether running campaigns on Google Ads, Microsoft Advertising, or any other platform, our goal is to drive tangible results and demonstrate the value we’re delivering to our clients or organizations. However, a silent saboteur often lurks in the shadows, distorting …

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Using Google Analytics 4 to Take Your SEO Strategy to the Next Level

Marketing Mix, Reporting, SEO / By

With Universal Analytics now sunset, many businesses are navigating the transition to Google’s new analytics platform, GA4. While the switch comes with challenges, GA4 also provides valuable new opportunities to gain insights into your SEO performance. Implementing Google Analytics 4 should play an integral role in any comprehensive organic search strategy. When configured properly, GA4 …

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