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Select the marketing portfolio that optimizes growth for the organization
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Measure campaign performance to ensure strategic goals are being met
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Successfully execute the marketing tactics required to support the strategy
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Welcome To Markalon!
Marketing Strategy for the Digital World
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Regardless of the industry, all companies are faced with the continual challenge of selecting the right marketing channels in which to spend, executing the related activities, and measuring results to ensure they realize the expected return on marketing investment. Although there will always be an “art” to portfolio selection, it is increasingly important to use as much “science” as possible when making decisions.
Markalon works closely with companies to ensure the selection, execution, and measurement of their marketing mix is data-driven – not based on “gut feel”. With decades of experience developing and executing marketing strategies for high growth organizations, Markalon will partner with you to achieve your growth objectives.
Our engagement typically begins with an assessment of your existing media mix and historical performance by marketing channel, which allows us to jointly identify an optimal spend portfolio moving forward. To drive the expected lead generation from these channels we quickly shift into execution activities that include search engine optimization, digital advertising, social media expansion, and conversion rate optimization. We also support your in-house team as needed for website updates, process creation, and marketing technology implementations. We then close the circle by providing analytics that tie these activities together and illustrate the trends for our key performance indicators through our proprietary interactive dashboard.
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Our SERVICES
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Markalon has developed a comprehensive methodology for SEO that aligns your keyword strategy with your business drivers. We then execute all required components, including on-page optimization, link-building, and content writing to ensure we are optimizing our organic traffic.
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To generate the highest quality paid traffic for your business, we spend a significant amount of time up front to ensure that we are using the right platforms based on behaviors of your specific customer segments. We then build and continually optimize paid campaigns across these platforms, generating demand at an acceptable cost per lead for you.
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In the ever-changing world of social media, Markalon works closely with clients to ensure the right social media networks are being used in the right way. Our activities typically include building out content calendars, writing engaging organic content, monitoring the performance of the posts, and refining the strategy to ensure continued engagement.
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Your partners at Markalon use up-to-date and cutting-edge techniques while analyzing current consumer trends and aggregate data to evaluate the most efficient and productive pathways through which to market your company.
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Markalon’s content writers are well-trained for putting the content that best promotes your business on your website with efficiency and expediency.
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Markalon’s talented web designers work hard to keep your website in top-top shape. With user-friendly interfaces and polished appearances, your customers won’t want to leave.
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Markalon comprehensively utilizes programs like Google Analytics, Google Ads, and Google Data Studio to measure and track all relevant metrics about potential customers and visitors to your site.
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