Reed Golomb

Data Lag Attribution: The Hidden Challenge in Measuring Advertising Campaign Performance

Paid Advertising, Reporting / By

As digital marketers, we’re constantly striving to maximize the impact of our paid advertising efforts. Whether running campaigns on Google Ads, Microsoft Advertising, or any other platform, our goal is to drive tangible results and demonstrate the value we’re delivering to our clients or organizations. However, a silent saboteur often lurks in the shadows, distorting …

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The Future of Influencer Marketing: New Trends and Strategies

Uncategorized / By

In recent years, influencer marketing has become an integral part of digital marketing strategies for businesses of all sizes. As social media platforms continue to evolve and consumer behaviors shift, the influencer marketing landscape is undergoing significant changes. This article explores the future of influencer marketing, focusing on emerging trends, new strategies, and the factors …

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Video Marketing Platforms: Dominating Consumer Spend in 2024

Video Marketing / By

In the fast-paced world of digital marketing, staying ahead of trends isn’t just an advantage—it’s a necessity. As we look ahead to the final third of 2024, a clear trend has emerged that’s impossible to ignore: video marketing platforms are leading the charge in consumer spending. This shift isn’t just a fleeting phenomenon; it’s a …

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The Role of Machine Learning in Modern Marketing Mix Modeling

Artificial Intelligence, Marketing Mix / By

In the ever-evolving landscape of marketing, data has become the new currency. With the proliferation of digital channels and the vast amount of customer data available, businesses are faced with the challenge of making sense of this wealth of information and using it to drive effective marketing strategies. Enter marketing mix modeling, a powerful analytical …

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The Growing Importance of Omnichannel Marketing in the Digital Age

Artificial Intelligence, Marketing Mix / By

In today’s fast-paced digital landscape, businesses are grappling with the challenge of reaching and engaging customers across multiple touch points. Gone are the days when a single marketing channel could suffice; modern consumers seamlessly navigate between various platforms, devices, and channels, expecting a consistent and personalized experience at every step. This shift has given rise …

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The Rise of Voice Search: Transforming Search and Advertising

Artificial Intelligence, Marketing Mix, Search Engine Optimization, SEO / By

The digital world is rapidly evolving, with voice search emerging as a game-changer. The adoption of virtual assistants like Siri, Alexa, and Google Assistant has made it possible to search the internet simply by speaking. This shift is having a profound impact on search engines, SEO, and digital advertising. Voice Search Growth and User Trends …

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Mastering Multi-Site SEO Optimization: Strategies for Success

Keyword Research, Search Engine Optimization, SEO / By

The Growing Complexity of Enterprise SEO As businesses expand their digital footprints across a proliferation of websites, microsites, regional domains, and product line variations, optimizing for search engine visibility becomes an increasingly complex challenge. Gone are the days when companies just had one primary website to focus their SEO efforts on. Today’s enterprise-level organizations often …

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The Shift from Single Keywords to Topical Authority in Search Marketing

Keyword Research, Search Engine Optimization, SEO / By

For years, the conventional wisdom in search engine optimization was to carefully select a handful of specific keywords and optimize individual pages to rank for those terms. With search engines at the time focused more on matching queries to pages with those literal words and phrases, this hyper-focused keyword targeting made sense. However, user behavior …

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Creating Engaging Ads on LinkedIn: Advanced Strategies to Stand Out

Copy Creation, LinkedIn, SEM / By

With over 800 million members in more than 200 countries, LinkedIn has become an indispensable platform for B2B marketers and advertisers. However, with so much competition on the platform, creating ads that truly engage your target audience can be a challenge. While following the basics of LinkedIn advertising is important, it’s the unique and advanced …

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Maximizing Your Ad Performance with Google Ads PMax Campaigns

Artificial Intelligence, Copy Creation, Keyword Research, Marketing Mix, Paid Advertising, SEM / By

In the ever-evolving world of digital advertising, Google Ads remains one of the most powerful and widely-used platforms for businesses of all sizes. With its diverse range of ad formats and targeting options, Google Ads offers a wealth of opportunities to reach potential customers and drive conversions. Among the platform’s many advertising solutions, PMax campaigns …

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